SEC Will Start TV Network in 2014
The Southeastern Conference will carry 45 football games and hundreds of other events on its own television network each year starting in August 2014, following the lead of the Big Ten and the Pacific 12 conferences and the University of Texas, which have their own channels. The SEC Network, like Texas’s Longhorn Network, will be owned and operated by ESPN.
The long-anticipated 20-year SEC Network deal, announced at a news conference in Atlanta, was a 10-year extension of ESPN’s existing SEC deal. The original contract, signed in 2008, guaranteed the SEC $2.25 billion over 15 years. The extension will provide a significant financial boost to the conference, but the figures were not disclosed. The SEC, which will receive profits from the channel, will be tied to ESPN through 2034, the latest example of ESPN’s desire to lock up rights for as long as possible to provide continuity for its businesses and to keep the programming from rivals.