July 2013

Two Ad Giants Chasing Google in Merger Deal

For years, the advertising business has been driven by the Madison Avenue mythology of small independent shops coming up with the snappy catchphrase or memorable TV commercial that becomes part of everyday culture. But the announcement on July 28 of the merger of two industry giants, Omnicom and Publicis, to create the largest ad company in the world, signals that advertising is now firmly in the business of Big Data: collecting and selling the personal information of millions of consumers. That business is a competitive one, with technology companies like Google and Facebook using their huge repositories of user data to place ads. Between them, Omnicom and Publicis accounted for $22.7 billion in revenue last year, more than the next highest ad firm, WPP. But no ad company comes close to the $50 billion in revenue that Google made last year, largely on the strength of its advertising business.

Apple supplier accused of labor violations

A China labor watchdog has accused Pegatron, a big supplier to Apple, of employing underage workers and pressuring employees to work illegal overtime in its factories.

In a new report, New York-based China Labor Watch said Pegatron’s factories were “violating a great number of international and Chinese laws and standards as well as the standards of Apple’s own social responsibility code of conduct.” In response to the claims, Jason Cheng, Pegatron chief executive, said his company would “investigate fully and take immediate action to correct any violations to Chinese labor laws and our own code of conduct.”

VCR’s Past Is Guiding Television’s Future

[Commentary] Broadcast television as we know it now stands on two legs: advertising and retransmission fees from cable providers. With Hopper skipping ads and Aereo allowing for distribution over the Internet without payment, profits might go dark. But the legal cases also seem to defy a kind of common-sense logic: how can insurgents use programming created by someone else to their own ends without sharing revenue? The answer could get very complicated, very fast, but let’s try to make it simple.

Europe Awaits Wave of Telecom Consolidation

A rising tide of deal making in Europe's troubled telecom sector is spurring more companies to dip their toes in the water, raising hopes for a long-awaited wave of consolidation.

Across the EU, well over a hundred mobile and fixed operators in 28 countries are owned by over 40 major groups. That compares with just four big mobile operators, and an increasingly consolidated cable business in the US. Action could come in Italy, the U.K, Belgium or in Nordic countries, executives and bankers said. Bigger companies could consolidate their positions in their existing footprints, or put together other combinations of fixed-line players and mobile operators.

The FCC and the Drive for E-rate 2.0

[Commentary] On July 19, 2013, the Federal Communications Commission launched a major effort to review and modernize the E-rate program which helps schools and libraries to obtain affordable telecommunications services, broadband Internet access and internal network connections. Created by provisions in the Telecommunications Act of 1996, the E-rate is the federal government’s largest education technology program. In 1996, only 14 percent of classrooms had Internet and most schools with Internet access (74 percent) used dial-up Internet access. By 2005, nearly all schools had access to the Internet, and 94 percent of all instructional classrooms had Internet access. Similarly, by 2006, nearly all public libraries were connected to the Internet, and 98 percent of them offered public Internet access. Increasingly, however, schools and libraries require high-capacity broadband connections to take advantage of digital learning technologies that hold the promise of substantially improving educational experiences and expanding opportunity for students, teachers, parents and whole communities. As more and more educators turn to online resources and capabilities, the strain on district networks increases.

Giving Our Kids a Chance to Compete in the Global Economy Means High-Speed Broadband Capacity

[Commentary] In Mooresville, North Carolina, school may be out for summer, but the halls are not quiet. President Obama's visit to Mooresville highlighted Mooresville Graded School District's innovative digital learning program.

With high-speed broadband capacity, Mooresville schools have dived head first into digital age learning. As a result, Mooresville schools have seen improved academic performance, student engagement and graduation rates--all while decreasing funds needed per pupil. It's no wonder that so many educators and education leaders want to know how they can bring the same success to their own communities. So we have come together, as the superintendent of Mooresville Graded School District and a member of the Federal Communications Commission, because we believe that what has been done in Mooresville can be done anywhere. It starts with the Federal Communications Commission's little-known E-Rate program.

US slips to 9th in Internet speed

A new study suggests the U.S. is losing the race for Internet speed. Akamai, a U.S. company that serves about 20 percent of the world’s Internet traffic, in its 2013 “State of the Internet” report, says America’s Internet speed has slipped to 9th from 8th.

Latvia, the home country of Doctor Doom, is ranked 6th and probably plotting a way to destroy the Fantastic Four even now. The Top 10 countries? South Korea, Japan, Hong Kong, Switzerland, Netherlands, Latvia, Czech Republic, Sweden, U.S., Denmark. South Korea’s average connection speed in early 2013 was 14.1 megabits per second. The U.S. average is 8.6 Mbps. The global average is 3.1 Mbps.

Communities forge ahead with their own broadband initiatives

Continued impatience about when--or if--traditional service providers will start offering ubiquitous broadband connectivity has led state and local governments to take their own steps forward.

Oklahoma, for example, will institute a program that expands rural access, and Leverett, Mass., plans to hire a contractor to build a fiber optic network. In each instance, public money is being used to build necessary facilities. Oklahoma is using a $74 million grant from the National Telecommunications and Information Administration to build out the Oklahoma Community Anchor Network (OCAN) to cover schools, hospitals and tribes throughout the state. The project is running under the joint auspices of the state's Office of Management and Enterprise Services, Department of Transportation and State Regents for Higher Education's OneNet Division, a telecommunications network for government and education. The 1,005-route mile network, which is expected to go online Aug. 1, covers 35 counties and includes 33 "community anchors" with plans to partner with local telecom companies operating in rural communities.

Telecom leaders, analysts debate IP transition regulations in Senate hearing

Industry executives and association leaders including Windstream's Jeff Gardner, COMPTEL's Jerry James, and National Cable and Telecommunications Association's Shirley Bloomfield joined analyst Larry Downes and Public Knowledge's Gigi Sohn to testify in front of the Senate Commerce Committee in a hearing -- the fourth in a series -- on the impending transition off the traditional public switched telephone network (PSTN) to IP technologies.

It was in every way a discussion about what's next for telecommunications. But the biggest issue lay in how much regulation, if any, should be created or revised as providers shift away from the PSTN. While several topics were on the table--technology transition, FCC governance, rural access to voice and Internet services, the cord-cutting trend, and call completion problems -- the question of maintaining competitiveness while continuing to both innovate and provide reliable services stayed at the forefront.

Put sound policy before technology

[Commentary] There is a battle going on in Washington, D.C., that could have a dramatic impact on the future of the market for all forms of communications services.

At issue is ensuring that the fundamental principles intended to benefit consumers are sustained as networks once again undergo a technology transition – this time to the use of Internet protocol (IP) transmission technology. Regardless of the technology, any transition should embrace these core policy objectives for consumers, including access to innovative services, greater choice among providers, and lower prices. However, if these policy objectives are not sustained in an IP-enabled world, the nation’s consumers and businesses are likely to pay more for services and get less in return. To realize the full benefits of technological innovations, the IP transition must not be frustrated or undermined as a result of misinformation, regulatory uncertainty, or a lack of reasonably tailored, but effective, oversight. By ensuring common sense consumer protection, universal service, and competitive market responsibilities apply throughout this transition, we have the opportunity to get this transition right and continue delivering innovative broadband services across the nation.

[James is CEO of COMPTEL; Bloomfield is CEO of NTCA - the Rural Broadband Association; Berry is president and CEO of the Competitive Carriers Association; and Polka is president and CEO of the American Cable Association.]