Ad-supported website operators decry cost of new online privacy rules for children
Under regulations that went into effect July 1, websites catering to children will no longer be able to collect a range of identifying information without obtaining verifiable parental consent.
The child protection regulations will now hold the owners of sites and apps frequented by children responsible for third-party services — such as plug-ins or ads — that collect personal information from visitors who say they're younger than 13. The third-party services will be held liable only if the FTC can prove they knowingly collected personal information from children. Kid-friendly websites that want to use such ads to provide free content to kids, or that want to collect personal information for interactive content, now have to either get parental consent or forgo the content altogether, as some tech experts worry they'll do.