Viacom-Sony Revelation Reeks of Hidden Agendas
[Commentary] If the pay-TV universe can be thought of in terms of world wars, we may have just witnessed the assassination of Archduke Franz Ferdinand of Austria. The planet didn’t know it at the time, but that 1914 shooting essentially precipitated World War I. Standing in for the archduke almost a century later is a reported pact that will see Sony license the collective cable channels of Viacom for a new broadband-delivered TV service expected to launch by the end of the year.
If this deal is real, the entrenched triumvirate of cable, satellite and telco distributors have essentially received a declaration of war from what may be just the first of a new breed of challengers that could include Intel, Google and Apple. But it’s a big “if.” Not only are neither Sony nor Viacom officially acknowledging the pact, but Sony has yet to utter a word of confirmation that its virtual-MSO service even exists. Google and Apple’s own TV plans are far from concrete; only Intel has been public about its intent, which hasn’t scotched doubts that the chipmaker will actually make it to market.