Think You Can Live Offline Without Being Tracked? Here's What It Takes
Even as more people become aware they are being tracked throughout their daily lives, few understand to what extent.
In a recent Pew Internet study, 37% of respondents said they thought it was possible to be completely anonymous online. From experts like Sell, you'll get a different range of answers about whether it's possible to live without any data trail: "100% no," she says. The people who have actually attempted to live without being tracked--most often due to a safety threat--will tell you that security cameras are just about everywhere, RFID tags seem to be in everything, and almost any movement results in becoming part of a database. “It’s basically impossible for you and I to decide, as of tomorrow, I’m going to remain off the radar and to survive for a month or 12 months,” says Gunter Ollmann, the CTO of security firm IOActive, who in his former work with law enforcement had several coworkers who dedicated themselves to remaining anonymous for the safety of their families. "The amount of prep work you have to do in order to stay off the radar involves years of investment leading up to that."
Fast Company interviewed the most tracking-conscious people we could find about their strategies for staying anonymous to different degrees. People interviewed used tricks ranging from enveloping their toll passes in foil to paying in cash only and zapping T-shirts with embedded RFID tags in the microwave, but all were described to be somewhat cumbersome.