January 2015

Zombie Cookie: The Tracking Cookie That You Can’t Kill

Turn, an online advertising clearinghouse relied on by Google, Yahoo and Facebook, is using controversial cookies that come back from the dead to track the web surfing of Verizon customers.

Turn is taking advantage of a hidden undeletable number that Verizon uses to monitor customers' habits on their smartphones and tablets. Turn uses the Verizon number to respawn tracking cookies that users have deleted. Some users try to block such tracking by turning off or deleting cookies. But Turn says that when users clear their cookies, it does not consider that a signal that users want to opt out from being tracked.

Agencies, Want a New Website? Talk to GSA

Nearly four years after the Obama Administration began an effort to ax extraneous federal websites, the White House budget office is asking the General Services Administration to take over cracking the whip.

GSA’s Office of Governmentwide Policy is being given the power to set targets for consolidating agency domains and websites, according to a new memo from Lisa Schlosser, the acting Federal Chief Information Officer. The Office of Management and Budget is also delegating to GSA the authority to approve or deny agencies’ requests to establish new domains.

Maxine Williams: The face of Facebook on diversity

With its ambitions encircling the globe, diversity has become a top priority at Facebook.

As Global Head of Diversity, Maxine Williams is the one charged with making Facebook's workforce better reflect the demographics of its users. "For Facebook, diversity is imperative to our future growth," she said. "If we don't get it right, we risk losing relevance in an incredibly diverse world." To attract more blacks and Hispanics, Williams says Facebook is trying to make it known "that we want you." "I know and care deeply about the difference which opportunity and diversity make to the quality of what we can produce together," Williams said. "It is an honor and a blessing to work on leveraging the power of diversity every day."

Facebook is Eating the Media

[Commentary] The role of headlines shifted from convincing Google’s bots of their relevance to enticing casual Facebook users to click, like, and share. But the game may be about to change one more time.

Facebook explained to its partners in the media that it’s seeing a big increase in people watching videos in its news feed. It’s no surprise because Facebook recently began playing videos posted to its news feed automatically, rather than waiting for users to click on them. Here’s the catch: Videos only auto-play on Facebook when you upload them directly to Facebook. The side effect of posting a video on Facebook is to make Facebook the publisher of that video and to demote your web site to the role of producer. Any advertising attached to the video will likely be controlled by Facebook, not by you, as it would be if you had hosted it on your web site. Eventually, Facebook will set the terms for the sharing of revenue from videos posted in its news feed, and those terms will be very favorable to Facebook -- probably more so than the terms set by YouTube, which for all its success is far less important than Facebook as a portal to the broader Web. And then each website will have to decide for itself whether to accept those terms.

5 Takeaways from Apple and Ericsson's Patent Fight

Five takeaways from Apple and Ericsson's patent fight:

1) Patent suits are same same: legal disputes over the use of patents and licensing royalty fees is a fairly common occurrence, typically emerging between a mobile device maker and a network technology supplier.
2) But Different: If Apple starts challenging the current stats-quo for wireless essential patents, we are going to enter a multi-year period of uncertainty for all players involved.
3) There's Money In It: It’s hard to tell how much money is swirling around this case, but generally, royalty rates and payment sums involved can be sizable.
4) Device Makers Usually Come Out On Top: Mobile device makers have traditionally agreed to pay for the use of patented technology.
5) But Things May Be Changing: Apple is challenging the notion of the “essentiality” of Ericsson’s patented technology. Device manufacturers have virtually nothing to lose, equipment manufacturers whose profits are strongly supported by licensing revenues do.

FCC Announces Additional Members Appointed to the Task Force on Optimal PSAP Architecture

Federal Communications Commission Chairman Tom Wheeler has appointed the following additional members to the Task Force on Optimal Public Safety Answering Point (PSAP) Architecture:

  • Jay English -- The Association of Public-Safety Communications Officials
  • Brian Fontes -- National Emergency Number Association
  • April Heinze -- Michigan Communication Directors Association
  • Phil Jones -- Washington State Utilities and Transportation Commission
  • Robert Rhoads -- Office of Emergency Communications, Department of Homeland Security
  • Dana Wahlberg -- Minnesota Department of Public Safety

Amazon exec: Here’s why it pays to make your e-books exclusive to us

Amazon’s e-book subscription service, Kindle Unlimited, has attracted criticism, with some self-published authors complaining that the service devalues their work and chafing at the requirement that they make their e-books exclusive to Amazon in order to participate. But Russ Grandinetti, Amazon’s VP of Kindle Content, suggested that the vast majority of authors participating are satisfied with Kindle Unlimited -- and he said that the program is helping them achieve earnings that have doubled since the program’s launch in July.

Authors who want their books to appear in Kindle Unlimited have to enroll in KDP Select, a program that requires them to make their ebooks exclusive to Amazon for three-month periods. “Every month authors have renewed availability of titles on KDP Select in excess of 95 percent before and after the launch of Kindle Unlimited,” Grandinetti said -- suggesting that they are satisfied with the program despite a few high-profile complainers.

Google’s Regina Dugan Explains Why the World Needs a Modular Smartphone

Google’s Regina Dugan made the case for the effort of Google's Project Ara, an effort to develop a modular phone in which consumers could swap out the camera or get a faster processor, rather than replace the whole phone.

Dugan likened it to other moments in technology where the benefits of mass participation outweighed other factors like economics and efficiency. Chip design, Dugan said, was once relegated to only a few hundred people until better design tools were created, an effort that had an initial cost in terms of productivity but led to far more useful semiconductors. Likewise, personal computers allowed masses to use computing, but were underpowered compared to mainframes. However, the power of software quickly made the PC one of the most powerful tools ever seen. With Ara, though, Google is trying to apply this approach to a sector where consumers are more likely to dispose of rather than reuse the hardware. The key to Project Ara succeeding, Dugan said, is getting the project beyond Google and a handful of developers and into the commercial market where others can help shape its course. Even Google, which has been Ara’s champion, isn’t sure that it knows the best path for the device to take.

How Bitcoin's Blockchain Could Power An Alternate Internet

[Commentary] It’s beginning to feel like we might be at a similar liminal moment to when the Web exploded back in 1994. Our new contender for the Next Big Thing is the blockchain  --  the baffling yet alluring innovation that underlies the Bitcoin digital currency. Think of blockchain as a way of transferring a digital message from one party to another, where both parties can count on the integrity of the message, even when they don’t trust, or even know, each other.

There is a contingent on today’s Internet -- a minority, perhaps, but influential -- who believe that the industry took a wrong turn over the past decade. That an Internet dominated by a few big companies is an unhealthy one. That the centralized-computing paradigm -- of privately owned data silos housed in giant server farms that harvest our personal data in order to sell ads -- is one that needs to change. The entrepreneurs, coders and crypto experts leading the blockchain charge see this new technology as an antidote to the Inter being dominated by a few big companies, and they are hopped up on dizzying visions of a disrupted future.

[Scott Rosenberg is the author of "Dreaming in Code"]

From the Early Adopter’s Dilemma to the Game of Gigs: Building the Information Rich Commons

Blair Levin
Brookings Institute
Metropolitan Policy Project
Kansas City Gigabit Summit
January 12, 2014

Kansas City Gigabit Summit
As Prepared for Delivery

It is an honor to kick off this First Gigabit City Summit.

The arc of history is long but every now and then, its curve steepens and you can see the actual moment, not just the gradual sweep, of change.

We are at such a moment.

It entails the creation of a new commons—an information rich commons—that will define a generation of cities.