April 2015

Apple and IBM Give iPads to Japan’s Senior Citizens

Computing giants IBM and Apple are teaming up to deliver as many as five million iPads to elderly people in Japan by the year 2020. Apple CEO Tim Cook and IBM CEO Ginni Rometty announced the initiative, along with Taizo Nishimuro, CEO of Japan Post, that country’s postal service and its largest employer. The push is the result of an alliance the two companies struck in 2014 to collaborate on selling iPhones and iPads to businesses and to create mobile applications. The project will “dramatically improve the lives of millions of people,” Cook said. The plan calls for IBM to create custom applications intended to help remind seniors to take their medication and to stick to diet and exercise regimens.

The iPads will also offer access to social service agencies and help with shopping for groceries, along with standard apps like FaceTime and Messages and Mail for communicating and Photos and iCloud for sharing photos. IBM will also furnish Japan Post with software and systems required to manage the devices as well as software for training the agency’s 400,000 employees in how to use and deploy the iPads. The postal service reaches every household in the country, and so for a small fee it offers a “Watch Over” service where mail carriers will check on elderly customers and report back on their well-being to family members. The service is popular in rural areas. The point of the iPad program is essentially to enhance that service.

Introducing the amazing Australian “Netflix tax”

[Commentary] Earlier in April, Australian Federal Treasurer Joe Hockey announced that he will introduce legislation subjecting overseas sellers of downloaded movies, music, books and other media to the obligation to collect and pay Goods and Services Tax (GST) to the Australian government for downloads destined for Australia. Treasurer Hockey claimed the move would level the playing field, be easy to administer and raise billions in additional revenue. The move appears to have been prompted by the recent arrival of Netflix down-under, which is conveniently incorporated and selling its services from a non-Australian jurisdiction. As such, Netflix is not (at the moment at least) subject to the 10 percent GST on its subscriptions in the same manner as locally-incorporated streaming services are. Colloquially, this has now been dubbed the “Netflix Tax.” Solving historical tax jurisdiction issues and technical questions about attribution all at once sounds pretty amazing, doesn’t it? Unfortunately, neither seems to be true, as neither of these dilemmas appears to be solved by Treasurer Hockey’s legislative proposals.

[Bronwyn Howell is general manager for the New Zealand Institute for the Study of Competition and Regulation]

Google and Facebook are our frenemy. Beware.

[Commentary] Google, Facebook, Twitter and any other social platform you care to name would at one time have gone to the corporate stake to defend the idea that they are not publishers or actively engaged in acts of journalism. Things are changing rapidly. A pressing question for Facebook and eventually for Google is who bears the publishing risk in this new world? When a story is found through a link, then the platform company has limited risk if challenges are made to the content. But when there is an explicit agreement to republish material on a platform built for virality, who bears responsibility for defending and protecting the journalism? Asking both Facebook and publishers directly the answer came back, “we are still working through these issues.”

There is also the looming issue of what control the giant platforms will have over content, because what amounts to a “good experience” for a Facebook users is usually measured by factors such as how long something takes to load on their phone. Editorial priorities within news organizations, on the other hand, often compromise or don’t fully prioritize speed, in order to develop more richly designed or interactive stories. If news audiences are going to increasingly migrate to mobile social platforms, then Facebook, Snapchat, WhatsApp, and others will most likely promote what works over slower presentations. In this dynamic news organizations inevitably adapt to the requirements of the platform rather than the other way round. And this is the unsettling message for the news business in these developments. The traffic to your stories, the pathways to audiences and even the shape of your newsrooms are changed by this new balance of power. The obscurity of how these systems and algorithms works has not been lifted by agreements that might raise advertising revenues. The locus of power in delivery and distribution of news has shifted, irrevocably, towards commercial companies who have priorities that often compete with those of journalism. The alternative is unclear, but must ultimately lie with news taking more responsibility for understanding the role of third-party technology and creating its own platforms in the future. How journalism will find the time or resources to do this is unclear, as the frenemy is already at the gate.

[Emily Bell is director of the Tow Center for Digital Journalism at the Columbia University Graduate School of Journalism]

Politicians Didn’t Stop the Comcast–Time Warner Deal. You Did.

[Commentary] The collapse of Comcast’s plan to buy Time Warner Cable is a big victory for anyone who watches TV or uses the Internet. But it won’t be the last time the interests of consumers clash with the desires of big corporations in the media and technology space. Here are five lessons from this fight I think we should keep in mind going forward.

  1. We should believe in the power of grassroots activism: we won because ordinary Americans can wield extraordinary power when they raise their voices.
  2. We should empower regulators to do their jobs: This decision illustrates an important reason why we have the FCC (and federal regulatory agencies in general): to protect the American people from being taken advantage of by big corporations.
  3. We should still be worried about lack of competition: Even without this deal, there is far too little competition in the cable and broadband markets.
  4. We should remember when corporations break their promises: Comcast had a hard time convincing me, and regulators, that this deal wouldn’t hurt consumers. Part of the reason why is that we had heard similar promises from Comcast before -- and they’d been broken time and time again.
  5. We should always put consumers first in media and technology policy: I happened to know a lot about consolidation in media because I used to work in media. But to a lot of people, vertical integration and antitrust law sound like obscure, and almost comically boring, topics. And that’s a shame. Because this is really about consumers, and the services they rely on as part of their daily lives, and how much they have to pay for those services every month.

What Comcast’s Failed Merger Tells Us About Corporate Lobbying

[Commentary] When Comcast first announced its intent to merge with Time Warner Cable in early 2014, the conventional wisdom suggested that even though everyone knew it was a terrible, anti-competitive merger, Comcast would use its lobbying muscle to ram the deal through. Now, with the news that Comcast was backing out of the merger after regulators sent strong we-won’t-approve-this signals, everybody is trying to explain where the conventional wisdom got it wrong. The simple reason that the merger failed was that Comcast and Time Warner Cable had a very weak case. But the key question is not why it failed. It’s why anyone thought they had any chance of making this deal happen in the first place.

The most likely explanation is that Comcast’s leaders over-estimated their influence. With so much in invested in lobbying, they had convinced themselves they could work magic in Washington. It’s an audacity that has come increasingly come to characterize corporate lobbying in Washington, as I describe in my new book, "The Business of America is Lobbying". And it’s a big problem for our democracy, because it means we’re going to continue devoting our limited public policy attention to things we shouldn’t even be debating in the first place. Corporations are the dominant actors in Washington, period. Business spends about $2.6 billion a year on reported lobbying -- about 80 percent of the total lobbying expenditures and roughly 34 times the meager sums spent on lobbying by public interest groups and labor unions combined. This means that large corporations mostly drive the agenda.

Cubs TV broadcasts leave some longtime fans in the dark

When WGN America dropped local sports from its programming this season, it ended nearly four decades of beaming Cubs baseball to far-flung places across the country. Distant viewers can still watch the Cubs through paid service online or on cable or satellite TV. But for displaced fans within the team's designated "home" turf -- an expansive region that includes Illinois, Iowa and Indiana -- it's hit or miss because of MLB broadcast rules dating to the rabbit-ears era.

While streaming and cable or satellite packages can deliver every Cubs game, almost anywhere, they are considered out of market platforms prohibited within the team's home television territory. "That's a blackout issue," said Bob Bowman, president of business and media for Major League Baseball. "There's no alternative, you can't really watch the game." Local Cubs broadcast partners WLS-Ch.7, WGN-Ch.9 and Comcast SportsNet Chicago are enjoying robust ratings this season. But watching the Cubs has been a regional and national pastime since WGN first uploaded the games to satellite in the late 1970s. For fans outside the home territory, there are several options to watch the Cubs from DirecTV, Xfinity and MLB.TV, all with costs of $100 to $200. But the league's definition of a home television territory -- where only the team's local broadcast partners can deliver games -- is extremely broad, leading to widespread blackouts, taking those out-of-market off the table for many. The Cubs are looking to launch their own regional sports network after the current local TV and cable broadcast rights deals expire in 2019. Bowman said any changes in the home television territory will have to protect the existing ecosystem of regional sports networks and local TV stations. But he believes technology will eventually make following the home team a whole new ballgame. "The goal should be that if a fan wants to watch the game, he or she should be able to, in one shape or form," Bowman said. "We won't have it overnight, but I think we have to start making progress on this issue."

Centurylink nears approval for cable TV in Minneapolis

As it seeks to compete with Comcast cable TV in Minneapolis (MN), Centurylink is pledging to make its service available to at least 15 percent of the city within the next two years. Under a plan that won initial approval from a City Council panel, Centurylink would initially deploy its PRISM TV service on a limited basis to parts of all 13 wards in the city. The goal is to reach the entire city within five years, though it is not a commitment.

The Minneapolis franchise is one of many Centurylink is seeking across the Twin Cities; it has also applied for franchise agreements in several suburbs. Precisely where PRISM will initially rollout in Minneapolis remains a mystery -- the company claims it is a trade secret. But under the agreement, the area must include a significant number of households below the city’s $49,560 median income. The 15 percent initial rollout is a step down from earlier expectations that the service would reach 30 percent of the city within two years. But starting in 2016, the company will have to expand service further if it proves popular with customers. The franchise agreement will go to the full City Council for a final vote on May 15. "I think overall, having another cable service provider in the city is going to be helpful for residents, in terms of lowering the cost of service and providing additional channels,” said council member Andrew Johnson. Testifiers on Monday were largely supportive of the plan, particularly Centurylink’s commitment to providing culturally diverse programming -- not a component of Comcast’s agreement.

The Evidence Shows IOM Was Right on Health IT and Patient Safety

[Commentary] The nation has seen widespread adoption of health IT as a result of the Medicare and Medicaid EHR Incentive Programs. With that increase in adoption, there should be more and better evidence on the actual impact of health IT on safety. Health IT should raise the floor on patient safety, and the evidence shows that it has. To help answer questions about the role health IT plays in patient safety, we recently posted an Issue Brief titled “Recent Evidence that Health IT Improves Patient Safety.”

On balance, the report found health IT has clearly made care safer. These studies mean that health IT has almost certainly led to far fewer people being harmed than would have been without widespread health IT adoption. The Issue Brief reviews four systematic literature reviews that used a consistent methodology and finds consistent and significant net benefits on patient safety from the adoption of health IT. Health IT is not and never will be a “silver bullet” that reduces unsafe conditions, errors, and adverse events. To improve safety and quality, health IT is an important part of delivery system reform and redesigned systems of care. Health IT, when well designed and implemented, is a tool that can help health information flow in ways that allow for improvements in patient health and safety. Whatever the drawbacks to health IT systems, the evidence suggests that health IT has raised the floor on safety. The widespread adoption of health IT has been a clear benefit to patient safety. We need to continue to work on making health IT even better in a redesigned health system with patient safety and quality its first priority.

[Andrew Gettinger, MD is Chief Medical Information Officer and Acting Director of the Office of Clinical Quality and Safety. Kathy Kenyon, JUD is a Senior Policy Analyst]

China is rewriting the rules of the mobile game, and Apple is still winning

China isn’t the absolute kingmaker of the mobile world just yet, but its influence is already enormous, with many believing it to be of preeminent importance. “There is no doubt China is the most important market to be successful in, way more so than the US,” says Forrester Research analyst Thomas Husson. "Smartphone growth is now coming from emerging countries. That's the new battleground with China and India playing a key role.” The growth of those economies has sprung up a fundamentally new and different mobile industry, where established global leaders like HTC, LG, Sony, and Microsoft’s mobile division struggle to find their proper place. Apple, on the other hand, has taken a comfortable seat at the top of the heap and is weathering this disruption in luxurious style.

Martís an Essential News Source in Cuba Amidst Policy Changes

Changes in the relationship between the United States and Cuba may have resulted in a relaxation on travel and trade restrictions, but they have not diminished the censorship and media control on the island. Leadership of the Office of Cuba Broadcasting, which manages Radio and TV Martí, described the realities of the evolving Cuban media market to the Broadcasting Board of Governors at its meeting in Washington (DC).

“Human rights are abused every day, access to information is limited and heavily controlled, and all media is owned and operated by the state,” explained Natalia Crujeiras, Chief Content Officer for all the all the media platforms of the Martís. “Cuban officials dealing with the White House may have changed the tone of the conversations, but the Castro discourse and relentless media campaigns haven’t budged on the island.” The Martís are providing much needed reliable journalism on multiple platforms. According to a recent survey, 20 percent of Cubans get their news from Radio Martí. In the first three months of 2015, Martinoticias.com received 1.7 million hits. The Martís’ following has grown by 71 percent on Facebook and 23 percent on Twitter.