May 2015

6 Major Assets That Verizon Gets in the AOL Deal

Verizon's $4.4 billion acquisition of AOL could give the telecommunications company the kind of massive scale in the online and mobile advertising industry to compete with Google and Facebook. And, with that comes a long history of AOL's moves throughout the years. Since Steve Case launched AOL in 1989, the digital pioneer has worn many hats in shifting from an Internet service company to an advertising and media company that claims The Huffington Post and TechCrunch as its properties. All told, Verizon is getting six major assets from AOL's acquisitions that are highlighted below in a historical timeline that helps show how we got here

  1. Convertro -- a marketing platform that helps advertisers track which channels churn out the most effective ads
  2. Advertising exchange Adapt.tv
  3. Huffington Post
  4. TechCrunch
  5. Moviefone
  6. MapQuest

Verizon will pick up more than 2 million dial-up subscribers in AOL deal

In its $4.4 billion deal to buy AOL, Verizon isn't just picking up Huffington Post and TechCrunch -- they are also getting more than 2 million dial-up customers. And those dial-up customers are the most profitable part of the company. In the 1990s, AOL helped ease millions of Americans online with a massive amount of free trial CDs aimed at hooking users into its walled garden version of the Web. As faster broadband service became available, dial-up subscriptions fell quickly. But AOL still has 2.16 million dial-up customers in the US, according to the company's first quarter earnings report in 2015. And they bring in a shocking amount of money -- an average of nearly $21 per month in revenue per subscriber. Not all of those users are actually paying for the service: Those figures include "subscribers participating in introductory free-trial periods and subscribers that are paying no monthly fees or reduced monthly fees through member service and retention programs," according to the company's earnings statement.

In Securities and Exchange Commission filing, AOL said its average subscriber has been paying for dial-up service for almost 15 years. For some AOL subscribers, dial-up may be their only option. Millions of Americans, many of them in rural areas, still lack access to wired high-speed Internet access in their homes, according to the Federal Communications Commission. And AOL's subscriptions are sometimes packaged with other services geared toward older or less tech-savvy users -- such as tech support, computer security services and digital estate planning help. Still, AOL's dial-up subscriptions are on the decline -- falling 11 percent in the first quarter compared to the same period last year, according to the earnings statement. But the company is squeezing more out of each subscriber -- with revenue actually up 7 percent per user compared to this period last year.

Verizon, AOL and Advertising

The Verizon-AOL deal could have implications across the digital-advertising industry. Verizon has the ability to identify users as they move between desktop and mobile devices. That data could solve one of the biggest problems plaguing digital advertising companies, which, due to poor functionality of cookies on mobile devices, have difficulty getting their targeting to work outside of desktop. Verizon is already dipping its toes into ad-tech in an attempt to put this data to use. Last year, it launched PrecisionID, a cookie alternative that works across screens, with a limited group of partners. AOL, for its part, has a powerful bundle of ad-tech software that is used to buy ads across the web.

If Verizon creates a single identifier and grants exclusivity to AOL's ad-tech platform, the result could be valuable for advertisers and lucrative for the combined entity. The only other big player with a solid solution to tie user identity across devices is Facebook. Rich in login data, the company relaunched the Atlas ad server in September to take on this problem. AOL introduced technology to address the issue last October, but it's not as accurate as Facebook's.

Verizon’s AOL Buy Is an Expensive Gambit at Trying to Be More Than a Dumb Pipe

Is the wireless business really so competitive that Verizon needs to become a video provider, too? In short, the answer may well be yes. Given the high fixed costs of running a wireless network, carriers around the globe are looking for ways to avoid being just a “dumb pipe.” With a hyper-aggressive T-Mobile and a reinvigorated Sprint, both AT&T and Verizon are seeing pressure on the core business of delivering bits and bytes to mobile devices.

The US market is largely saturated with smartphones at this point, and while customers are adding additional devices, such as tablets, those aren’t game-changers and also tend to be less profitable than the phone business. Meanwhile, both AT&T and Verizon lost core smartphone customers amid the intense push, especially from T-Mobile. What AT&T and Verizon do have is a scale that Sprint and T-Mobile lack. That allows them to get into businesses its smaller rivals can’t afford. If it plays its cards right, it can offer a bigger collection of services than either Sprint or T-Mobile and, in doing so, make it much tougher to compete.

Verizon’s AOL Acquisition Sheds Light on ‘Over-The-Top’ Plan

It’s been nearly a year and a half since Verizon acquired Intel’s ‘OnCue’ TV unit, with a goal of launching its own ‘over-the-top’ Internet television service. With that OTT launch expected this summer, Verizon is now paying roughly $4.4 billion to acquire AOL. In January, Verizon CEO Lowell McAdam denied a report that a deal was in the works. “I think AOL along with lots of other media companies are potential for us to do partnering, on a commercial basis or whatever,” McAdam said at the time. “But to say that we are having significant acquisition discussions is really not accurate.” So what changed? While Intel’s technology will serve as the backbone of Verizon’s OTT offering, there’s been speculation Verizon will offer an ad-supported version of the service.

The AOL deal allows Verizon to tap into AOL’s advertising technology. Like any Pay-TV operator, Verizon has been actively exploring ways to hold onto television viewers. Its FiOS TV offering is not an OTT product and has similar limitations to traditional cable. FiOS has been experimenting with lower priced ‘skinny’ programming packages, which have sparked legal fights with partners like Disney-owned ESPN. Verizon’s OTT service, meanwhile, will likely draw comparisons to Dish Network’s Sling TV service, which launched in February. As for the possibility of having both subscription and ad-supported OTT services, Verizon seems to leaving that door wide open. On its quarterly earnings conference call in April, Chief Financial Officer Fran Shammo was asked about the pricing for the OTT service: “When you think about the monetization, there’s many different avenues we can do on this. There could be premium subscriptions. There could be pay-per-views using the multicast technology. There can be advertising models so that the consumer does not pay for the content consumption. Or, as others would call it, sponsored data.”

Inside the Univision-Clinton network

When former President Bill Clinton takes center stage at Univision’s upfront presentation, it will mark more than just one of his many paid appearances. The relationship between the Clintons and Univision is deep -- from owner Haim Saban’s unabashed support for Hillary Clinton’s election effort to a partnership between Univision and the Clinton Foundation, to the network’s newscasts that have bashed Republicans and, most recently, praised Hillary’s new position on immigration -- putting her squarely in line with the network’s stance on the issue. The importance of Univision for the Latino electorate and 2016 is hard to overstate. It is by far the biggest Spanish-language media network in the United States when it comes to revenue, ratings and stations owned. In some markets, such as Los Angeles, the Univision-owned local newscasts are in the top one or two by ratings. On big nights for the Hispanic community, such as President Barack Obama’s remarks on immigration in November, Univision raked in 4.8 million viewers, more than any other network.

During the July sweeps summer 2014, Univision boasted the No. 1 spot in prime time among 18-to-49-year-old viewers for the second year in a row. “You have to go to Univision to get to Latino voters,” said Gabriela Domenzain, a liberal strategist who was a founding producer on Univision’s Sunday news show “Al Punto” and who ran Obama’s Hispanic media outreach in the 2012 election. Univision and the Clinton Foundation joined forces in 2014 for a multi-year early childhood initiative dubbed “Pequeños y Valiosos” (or “Young and Valuable”). The relationship proved of immediate value to Hillary Clinton, whose face was featured in five of seven slides on Univision’s website promoting the initiative in February 2014.

Washington State Enacts Telehealth Parity Law

In April, Washington state enacted legislation requiring coverage of medical services delivered through telehealth technology, making it the latest State to join the growing consensus that telehealth is an important component of efficiently delivering health care. Under Washington’s telehealth parity law, health plans will be required to cover a service delivered through “telemedicine” or “store and forward technology,” if the plan covers the service when delivered in person; the service is medically necessary; and the service is “recognized as an essential health benefit” under the Affordable Care Act. The legislation defines “telemedicine and “store and forward technology” as follows: "'Telemedicine' means the delivery of health care services through the use of interactive audio and video technology, permitting real-time communication between the patient at the originating site and the provider, for the purpose of diagnosis, consultation, or treatment. . . . '[T]elemedicine' does not include the use of audio-only telephone, facsimile, or e-mail."

As these definitions indicate, the legislation requires that the patient be located at an “originating site” – i.e., a medical facility such as a hospital or a physician’s office – for reimbursement for services provided through “store and forward technology.” No such requirement exists for coverage of “telemedicine.” In addition, the legislation specifies that services delivered through store and forward technology must involve “an associated office visit between the covered person and the referring health care provider,” though that visit can occur using telemedicine.

What’s missing in Seattle: affordable universal broadband

[Commentary] One of the next topics for Seattle (WA) Mayor Ed Murray to address is whether taxpayers in Software City should support a new broadband network. Mayor Murray is giving earnest consideration to the perennial question of whether the city should build and operate a municipal network. A feasibility study is due later in May. If costs aren’t prohibitive, this might be an opportunity for Seattle to show leadership by creating a new public utility in the spirit of the Federal Communications Commission’s recent decision that classified broadband is an essential service. But any attempt to create the broadband equivalent of Seattle City Light should be planned from the start as a citywide service, providing the same quality to everyone in the jurisdiction.

What’s missing from the current menu of options -- and the discussion of broadband in general -- is universal service, ensuring that everyone has access to a service that’s now considered essential for work, education and entertainment. A city broadband network may be worthwhile if it offers something unique and of great public value. Leveling the playing field and providing top quality service to everyone would meet this criteria.

If You Reform It, They Will Come

E-rate is the nation's largest education technology program, and it has helped to ensure that almost every school and library in America has basic Internet connectivity. In the 18 years since E-rate was established, technology has evolved, the needs of students and teachers have changed, and basic connectivity has become insufficient. That's why, in 2014, the Federal Communications Commission took steps to reboot and modernize how we connect our schools, libraries -- and most importantly, our students -- to 21st century educational opportunity. We improved the program's cost-effectiveness, set specific, ambitious goals for the broadband capacity delivered to schools and libraries -- a short term target of 100 Mbps per 1000 students, and a longer term target of 1 Gbps per 1,000 students -- and re-purposed funding for Wi-Fi and robust broadband connections capable of supporting cutting-edge, one-to-one digital learning.

The bottom line is that E-rate is devoting its resources to where schools and libraries need the most help: getting access to robust broadband. This will open up new educational opportunities for students across the country. Through their ambitious requests, schools and libraries have told us E-rate reform was needed and appreciated. Work is already underway preparing for 2016's introduction of other changes we made to the E-rate program to support the expansion of high-speed fiber connections. Bur for now, we're thrilled that modernization is working as projected, and grateful that we can play our part in educating the next generation of Americans and informing life-long learners by supporting robust broadband in schools and libraries.