Google Modifies Websites to Hasten Service
Google is making its search engine lean to be seen. The Internet giant is modifying some key services -- and some non-Google websites -- to reach more users in faster-growing, developing countries with limited, expensive Internet connections, Google executives said at the company’s annual developers’ conference. In one move, Google is adapting its Chrome browser to tap antennas and other components in smartphones to detect the speed of a user’s Internet connection and the size of a Web page.
When Google estimates that a page will take more than 25 seconds to load, it will remove some images or videos so the page will load faster, said Jen Fitzpatrick, head of the company’s maps and local business. The system will pull in slower-loading content later, or by demand when users ask for it, she added. Google plans to launch a pilot in India in coming months. To Google, faster service means more use of its services. Earlier in 2015, Google tested stripped-down Web pages to people in Indonesia who use Chrome and Android Web browsers on phones. The lighter pages used 80 percent less data, loaded four times faster and got 50 percent more views, compared with the original pages delivered over the same connections, the company said.