September 2015

Indians are wary of Mark Zuckerberg's free Internet

The highly touted “town hall” encounter between Indian Prime Minister Narendra Modi and Facebook founder Mark Zuckerberg in Menlo Park (CA) on Sept 27 turned out to be a predictable affair, even after the famously macho Indian leader choked up talking about his poor upbringing. Adding to the scripted feel of the event at Facebook headquarters was the first question posed to Modi, from Vir Kashyap, co-founder of Babajob.com. The relatively obscure job-search website is a partner of Internet.org, Zuckerberg’s initiative to bring free Internet service to impoverished Indians.

That Babajob.com -- and not a more established player -- got such exposure added to the grumbling about Internet.org, which many Indian analysts and tech industry leaders say is an attempt by Zuckerberg’s behemoth company to corral unsuspecting users into a Facebook-controlled cage on the edge of the World Wide Web. At first blush, Internet.org hardly sounds like a nefarious project: extending Internet access to those who’ve never had it or can’t afford it, in part by offering limited packages of Internet service free of charge, and without ads. But the initiative has sparked more controversy than Zuckerberg expected.

Give Gmail address to a retailer? They'll have an easier time showing you ads on Google

Gmail addresses are about to become a valuable advertising tool. At an advertising industry conference in New York during the week of Sept 28, Google is expected to debut a system for businesses to direct ads specifically to consumers whose e-mail addresses they already have on file. Someone who has signed up for, say, a frequent-flier program with a Gmail account, or has an e-mail linked to a Google account, might get ads from the airline that show up just to that person and other existing customers.

The airline could already buy ads that display alongside search results for “flights to new york.” But with the new program, it can focus attention on loyal customers, theoretically spending less money to have ads show up only to people who already have some relationship with the airline. The targeted ads work just as well on other Google properties, wrote Sridhar Ramaswamy, Google’s senior vice president for ads and commerce. Google said the new tool helps advertisers message their “highest-value customers on Google Search, YouTube, and Gmail -- when it matters most.”