How Comcast Wants To Meter The Internet
2015 marked a turning point for Comcast: It now has more Internet than TV customers. And it's trying out how to charge you for the amount of data you use, much the way Verizon and AT&T do for wireless customers. Why risk doing something that upsets customers? Most large cable companies -- AT&T and some smaller providers are the main exceptions -- offer unlimited data plans. The reason is simple. Comcast currently takes in more revenue from video customers than from Internet customers, but that's not likely to be true forever. A small but growing number of consumers are skipping cable subscriptions as hours spent watching video shifts online. So finding a way to charge for heavier Internet use could bolster Comcast's revenue as the ranks of its cable customers shrink.
In Oct, Comcast added a tweak as it expanded the cap into Florida: Customers can now pay an additional $30 a month for unlimited data. (In Atlanta (GA), it's $35 a month.) At this point, roughly 12 percent of Comcast territory is subject to "usage-based pricing," MoffettNathanson analyst Craig Moffett estimates. The average household watches 240 hours of TV a month, Moffett says; using current streaming technology, it would likely exceed the Comcast cap by watching the same amount of online video. (Comcast says the 300 GB cap would let you stream 230 to 575 hours of video a month, depending on if you watch it in standard definition or HD, or on your phone, computer or tablet versus a TV.)