How TV ads are shaping Nov 2's election
Voters head to the polls Nov 3 to decide major races in several states, while Louisiana gears up for its runoff election on Nov 21 to determine its next governor and several other top offices. Though overshadowed by the 2016 presidential contest, these state elections have generated thousands of television ads worth millions of dollars. Who voters choose to represent them will have important consequences for Kentucky, Louisiana, Mississippi, Pennsylvania, New Jersey and Virginia. And voters will use ballot measures to decide important policy issues ranging from marijuana legalization in Ohio to campaign finance reform in Maine.
More than $67 million has been spent to air TV ads about the 2015 elections for state candidates and ballot measures. The open Louisiana and Kentucky gubernatorial races to replace term-limited governors have been the most expensive contests: Kentucky’s race spawned more than $14 million in spending, while Louisiana has seen more than $11 million in gubernatorial ads.