The FCC says it can’t force Google and Facebook to stop tracking their users
The Federal Communications Commission said that it will not seek to impose a requirement on Google, Facebook and other Internet companies that would make it harder for them to track consumers’ online activities. The announcement is a blow to privacy advocates who had petitioned the agency for stronger Internet privacy rules. But it's a win for many Silicon Valley companies whose business models rely on monetizing Internet users’ personal data. It's also the latest move in an ongoing battle to defend the agency’s new network neutrality rules, which opponents warned would result in the regulation of popular Web sites and online services. By rejecting the petition, the FCC likely hopes to defuse that argument.
Consumer Watchdog, an activist group, petitioned the FCC in June to support a technology that would allow consumers to signal to Web sites that they did not want to be tracked. By clicking a button in their browser settings, users would have been able to send a “do not track” message to Web site operators when they surfed the Internet. Some Web sites have committed to honoring those requests voluntarily, but many do not. If it had succeeded, the petition could have made Do Not Track a US standard.