January 2016

Why Internet Platforms Don't Need Special Regulation

[Commentary] From city halls around the country to Washington (DC) and other world capitals, lawmakers and regulators lately have come under intense pressure to regulate upstart Internet market platforms such as Uber, Airbnb, UpCounsel, and Heal, as they rapidly transform entire sectors of the economy by providing simple and elegant new ways for buyers and sellers to connect and do business online. But if lawmakers take time to carefully sort through the facts, they will find that existing statutes give regulators all the power they need to oversee the new generation of companies powering the so-called "gig economy" -- and piling on would do more harm than good.

The first thing to understand about these new Internet platforms is that they create enormous value for buyers and sellers of all sorts. Critics variously contend the newcomers exercise monopoly powers, take undue liberties with consumers' data, and take advantage of workers by making them independent contractors rather than employees. But to the extent any of this is true (and much of it isn't), the circumstances have little to do with the fact that the companies in question are Internet market platforms, so singling them out would be unjustified and unwise as a policy matter. Existing laws also give regulators power to protect workers on Internet market platforms from obvious problems such as nonpayment, dangerous work conditions, discrimination, or abusive practices. The last thing policymakers should do is stand in the way or impose regulatory burdens that would make the new players operate more like the old ones.

[Robert Atkinson is the president of the Information Technology and Innovation Foundation]

The debate over government ‘backdoors’ into encryption isn’t just happening in the US

Nearly 200 experts, companies and civil society groups from more than 40 countries are asking governments around the world to support strong encryption — and reject proposals that would undermine the digital security it provides. “The Internet belongs to the world’s people, not its governments. We refuse to let this precious resource become nationalized and broken by any nation," said Brett Solomon, executive director of Access Now, the online advocacy group that organized the open letter.. The letter, released online in 10 languages Jan 11 at SecureTheInternet.org, marks an escalation of a debate over encryption — a process that scrambles data so that only those authorized can decode it. The fight has been brewing in the United States for more than a year, but has also spread everywhere from the United Kingdom to China.

The impact of open access scientific knowledge

[Commentary] As anyone who conducts research knows, accessing academic journal articles online can be difficult. Researchers have to navigate a maze of paywalls and login credentials to read PDFs of journal articles. Many publishers rely on a subscription model, which is prohibitively expensive for everyone except for well-funded academic and government research institutions. Any person wanting to read primary research is mostly out of luck, even if their tax dollars sponsored the research.

Cutting the public out of the publishing loop leads to academics writing papers that can only be accessed and understood by other academics. This outcome is bad for academics, because it limits the impact of their research, and for the public, who receives only a limited understanding of new research. Finding ways to increase the diffusion of scientific knowledge will narrow the gap in understanding between scientists and the public.

David Bowie Wasn't Just an Incredible Artists, But a Tech Visionary Too

David Bowie wasn’t just a ground-breaking musician, who used a lot of innovative technology in his work; he was also an internet entrepreneur with a startup worth hundreds of millions of dollars in the dotcom-boom days. In September 1998, when less than half of all Americans had ever used the Internet and AOL dominated the online landscape, Bowie launched an Internet service provider (ISP) called BowieNet, which offered subscribers access for $19.95 a month -- first in the US, then in the United Kingdom. Bowie made sure to throw in lots of goodies, including the then-standard 20 free megabytes to build a home page, an e-mail address with a davidbowie.co.uk domain name for UK subscribers, and access to live chat sessions with Bowie himself and assorted musical collaborators.

BowieNet was operated by Bowie’s tech company UltraStar, which had a plan to bring celebrities online by creating their own ISPs and portals filled with customized online content. These would be on-ramps to the “Information Superhighway” for the celebrities’ fans, and UltraStar would make sure there would be plenty of billboards dedicated to the celebs as fans sped by. BowieNet was officially shuttered in March 2012 (“Whatever the truth, the old BowieNet, as we have known it, is kaput!” a Facebook announcement said), but not before a string of technological experiments, including: an Internet radio station with Bowie as DJ; encrypted music and video files designed to prevent piracy; concert live-streams; “BowieWorld,” where users could interact using 3-D avatars; and a “cyber song” contest that crowdsourced lyrics to a half-finished song Bowie had written.

Inside the Fine Art of Political Ad Persuasion

[Commentary] The last two presidential elections were groundbreaking in their use of digital media. So much has evolved since then, and campaign advertisers now have more opportunities than ever to reach the right voters at the right time and on the right device. While TV may still be the medium of choice for campaign advertising, data-powered digital can now identify and reach discrete audiences at scale in an efficient, cost-effective and measurable way. For the first time, campaigners can focus on reaching individuals rather than households via channels such as social and mobile. Along with that promise, however, comes many challenges.

Reaching fragmented audiences across channels and devices is clearly possible, but not easy. How can a campaign marketer tell whether a voter is a Sen Bernie Sanders (I-VT) Democrat or a Donald Trump Republican? How can data identify these unique voter types and help marketers engage with them across screens? As campaign advertising begins shifting more funds and attention from TV to digital, there's a lot to learn. However, the learning process itself is exciting, and 2016 is proving to be the perfect canvas for the programmatic campaign.

[Peter Pasi is vice president, political sales, at the ad network Collective]

AT&T brings back unlimited data plans for its DirecTV and U-verse subscribers

AT&T is bringing back unlimited data. The number-two wireless carrier discontinued its original unlimited plans years ago, but it's resuscitating the all-you-can-eat option as a cross-promotion with its DirecTV and U-verse television services. Unlimited data will cost $100 per month for a single smartphone, and you'll be able to add additional smartphones for $40 per month each. Before you get too excited about the new plans, note that you'll have to be a DirecTV or U-verse subscriber to sign up for unlimited data. If you're a cord cutter, don't live in a U-verse market, or can't install a DirecTV satellite dish, you'll have to settle for a standard Mobile Share plan. However, if you do sync up your television service with your AT&T plan, you'll also get another $10 off your bill monthly, per the company's existing promotions.

It's clear where the company is going here: it's leveraging its new DirecTV acquisition and existing U-verse TV services to promote video streaming on the go. While the plan itself doesn't bundle in specific home TV packages, it's designed to work hand-in-hand with DirecTV and U-verse's out-of-home streaming apps. It just so happens that watching lots of video quickly burns up your data allowance -- and AT&T's more than happy to offer an unlimited plan to fix that problem. Of course, if you'd rather just watch Netflix and use your AT&T phone separately, you'll have to keep an eye on your data usage. Such is the power of mergers.