Privacy Policies More Readable, But Still Hard to Understand
In 2012, researchers calculated it would take 25 days to read all the densely worded privacy policies an average Internet user had agreed to. Nearly four years later, some publishers of websites and apps are favoring plain English over legalese – with mixed results. Among others, Facebook, Fitbit, Pinterest, Reddit, Spotify, and Samsung have made efforts to present reader-friendly privacy policies. Some made the changes proactively, others under pressure.
The effort to simplify privacy policy language is a response to public suspicion of opaque policies and the collection of ever more data, said Fatemeh Khatibloo, a Forrester Research Inc. analyst who studies privacy. Some companies “are finally getting on board with the idea that privacy — and how they use our data — is closely tied to trustworthiness,” she said. In addition, they’re trying to write policies that will be viewed favorably in Europe, which has set a higher bar than the US for what counts as consent to use personal data.