Journalism isn’t dying. But it’s changing WAY faster than most people understand.
[Commentary] There's a tendency to assume the future of media is an all-or-nothing proposition. Either you report the "what" or you spend your time putting rubber bands on watermelons and turning optical illusions into web traffic bonanzas. False choice -- and one that serves as a conversation stopper in a conversation that we in journalism badly need to have.
Truth: We need to do both the "what" and the "so what/now what" of journalism. But as the audience for the "what" continues to be harder and harder to capture (and, less fun to talk about but no less true, monetize), we need to also understand that the best way to get people addicted to our content may be to spend more time and energy on the "so what" and "now what" sides of the journalistic equation.