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  2. May 2016

May 2016

Video Streaming Market Is ‘Approaching Saturation,’ Study Finds

The video streaming market may be “approaching saturation” as it shows a slow growth rate for the first time, a new study has found. The study, conducted by research and consulting firm Strategy Analytics, found that US consumers will spend $6.62 billion on video streaming services in 2016, which includes Netflix, Amazon Prime and Hulu. While this might mean a $1.19 billion, or 22 percent, increase from 2015, it’s actually lower that the previous year’s increase — $1.21 billion in 2015.

Almost 60 percent of households in the US subscribe to a video streaming service. Digital media director Michael Goodman added, “we put market saturation at 85 percent of broadband households – similar to saturation levels for pay TV. Within five years, annual growth will fall below eight percent.” 53 percent of households subscribe to Netflix, followed by Amazon Prime (25 percent) and Hulu (13 percent). Nearly 40 percent are subscribed to two ore more services, according to the study.

2016 CIGI-Ipsos Global Survey on Internet Security and Trust

The , undertaken by the Centre for International Governance Innovation (CIGI) and conducted by global research company Ipsos, reached 24,143 Internet users in 24 countries, and was carried out between November 20, 2015 and December 4, 2015. The countries included: Australia, Brazil, Canada, China, Egypt, France, Germany, Great Britain, Hong Kong, India, Indonesia, Italy, Japan, Kenya, Mexico, Nigeria, Pakistan, Poland, South Africa, South Korea, Sweden, Tunisia, Turkey and the United States.

The survey found that: While most global citizens express concern over their personal information being bought or sold online, only half of global citizens are aware that companies providing free online services often sell personal data to governments and other companies, highlighting a lack of awareness. Data collection issues are set to be expanded as the Internet of Things becomes a growing global reality. Yet a majority of people are not bothered personal data is connected to the Internet, and an additional majority agree that the benefits outweigh the risks.

  • 49 percent of global citizens are aware that companies that provide free online services can sell personal data to governments and other companies.
  • 79 percent of global citizens are concerned that their information may be bought or sold.

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