March 2017

[Commentary] The White House’s vicious attacks on the press and the often-timid response from journalists stem from the fact that, as a business, the press at this moment couldn’t be more exposed: Most of the biggest media companies in the country still haven’t settled on a business plan that works (and the smaller ones, in ever-larger numbers, are simply closing up shop); reporters continue to lose their jobs; and magic-bullet answers that once offered hope for turning things around—video or live events or virtual reality—seem to disappoint by the day. No wonder the ridicule from Sean Spicer and Steve Bannon, propelled by historically low approval ratings for journalists, has turned into an existential threat to journalism that is gleefully fanned by the commander in chief.

There’s nothing new on the horizon, no business-model savior set to rescue media companies at the very moment they are facing their most critical journalistic test. There are, though, strands of hope, little bits of ideas that are working, albeit in limited ways. By mixing and matching them, we can begin to compile a recipe for a new journalistic model that may work—emphasis on the may.

When getting news online, black online news consumers are much more likely than white consumers to follow up on these stories with an action. A real-time study asked more than 2,000 online news consumers twice a day over the course of a week (Feb. 24-March 1, 2016) whether they got news online in the past two hours and, if so, what their experience was with that news. Those who did get news online were asked whether they took one of six types of follow-up actions: speaking with someone either in person or over the phone; searching for additional information; posting, sharing or commenting on a social networking site; sending an article to someone by email or text message; bookmarking or saving the news for later; and commenting on a news organization’s webpage.

Black online news consumers took at least one of these actions two-thirds (66%) of the time on average. That is 17 percentage points higher than whites (49%). By comparison, online news consumers overall took a follow-up action 52% of the time. Blacks were more likely than whites to act upon online news in two particular ways: speaking with someone offline and saving news for later.

A broadcaster witness representing the National Association of Broadcasters told a Senate panel that broadcasters still don't think the 39-month timetable for repacking TV stations after the incentive auction and the $1.75 billion relocation fund will be sufficient. That came at a spectrum hearing in the Senate Communications Subcommittee, where numerous senators praised the medium and urged that neither it nor the viewers that depended on broadcasting be adversely affected in the repack. Pat LaPlatney, president or Raycom Media, who has testifying on behalf of NAB, said 22 of his stations alone would have to move, including a couple that would require putting new antennas on existing towers weighing thousands of pounds more than the previous antenna. He said broadcasters would work collaboratively and make the transition as quickly and efficiently as possible but that it was a complicated process.

Ranking Member Sen Brian Schatz (D-HI) said he was concerned that viewers could lose access to local news during the transition and asked if there was not a way to balance the desire for faster broadband with the need to protect access to local news. Sen Schatz got the commitment from Scott Bergmann, VP of regulatory affairs for CTIA, that he would work collaboratively with Congress and broadcasters to insure a smooth transition, but Bergman included the caveat that 39 months was an eternity to wait for the $20 billion worth of broadcast spectrum bought in the auction and said he thought the FCC could hold to that timetable.