Facebook’s Onavo Gives Social-Media Firm Inside Peek at Rivals’ Users
Months before social-media company Snap publicly disclosed slowing user growth, rival Facebook already knew.
Late in 2016, Facebook employees used an internal database of a sampling of mobile users’ activity to observe that usage of Snap’s flagship app, Snapchat, wasn’t growing as quickly as before. They saw that the shift occurred after Facebook’s Instagram app launched Stories, a near-replica of a Snapchat feature of the same name. Facebook’s early insight came thanks to its 2013 acquisition of Israeli mobile-analytics company Onavo, which distributes a data-security app that has been downloaded by millions of users. Data from Onavo’s app has been crucial to helping Facebook track rivals and scope out new product categories.