January 2020

What happens when a prime time TV show becomes a potential healthcare policy direction, plus a side helping of broadband adoption strategy? An episode of the NBC TV medical melodrama New Amsterdam inspired a five-city telehealth pilot project involving barbershops and hair salons. The show’s medical director had a brilliant idea to enlist barbershops in African-American neighborhoods to screen customers for hypertension (high blood pressure), which leads to an overwhelming majority of the 140,000 stroke-related deaths a year.

As of 2019, over 20 million Americans—predominantly those living in rural areas—lacked access to high-speed broadband service according to the Federal Communications Commission. Federal subsidies underwritten by taxpayer funds and long-distance telephone subscriber fees have injected billions of dollars into rural broadband markets over the past decade—mostly on the supply side in the form of grants, loans, and direct support to broadband providers.