How Apple is holding back rich communication services
The topic of rich communication services (RCS) doesn’t get discussed much in the wireless industry. And if we do touch on it, it’s usually about the backend systems that support RCS. RCS is the messaging standard established by the Groupe Speciale Mobile Association (GSMA). From a global perspective, India, Brazil and Mexico comprise 60% of RCS users, with the EU slightly ahead of the US. Many people, at least in the US, seem content with iMessage if they have an iPhone or Messages if they have an Android phone.