Aaron Baar

Many kids are entering the digital age before they are entering double digits in age. According to Nielsen’s Mobile Kids report, about half (45%) of kids get a mobile phone with a service plan between the ages of 10 and 12, with most of them (22%) getting them when they’re 10. Beyond that, 16% of 8-year-olds are also receiving phones. The mobile child, according to the study, skews male (56% vs. 44%) and about 20% of them are Hispanic. The majority (94%) of these kids are on their parents’ service plan, and nearly three-quarters (72%) of them have the entire suite of wireless services including voice, messaging and data. While Nielsen doesn’t have the data to determine whether kids’ experience with phones is trending younger, the logical assumption is that it is, according to the company. Among the top usage for kids on their phones: texting (81%), downloading apps (59%), playing pre-installed games (54%) and browsing Web sites (53%).