Antonio García Martínez
How President Trump Conquered Facebook -- Without Russian Ads
[Commentary] No matter how you look at them, Russia’s Facebook ads were almost certainly less consequential than the Trump campaign’s mastery of two critical parts of the Facebook advertising infrastructure: The ads auction, and a benign-sounding but actually Orwellian product called Custom Audiences (and its diabolical little brother, Lookalike Audiences).
The Solution to Facebook Overload Isn't More Facebook
[Commentary] In order to preserve our political democracy, which elevates the most popular among us (though perhaps not the finest) to power, we’ll seemingly abandon a total democracy of thought, which does the same for ideas. You can judge a people by how much freedom they can tolerate without destroying themselves. It seems the power for anyone to go viral and attain a global audience, through articulate reasoning or just clickbait-y libel, was a just bit too much freedom for us to bear.