Benjamin Wofford

Washington’s political power brokers are quietly inching toward a full embrace of influencers. If not handled with care, however, that can be hazardous—particularly when the arrangement is unmasked. Urban Legend, a small ad-tech startup operating out of a loft in Alexandria (VA), pledges on its website to “help brands run accountable and impactful influencer campaigns.” Launched in 2020 by a pair of former Trump administration staffers, its more comprehensive mission, one rarely articulated in public, is slightly more ambitious.