Blaise Judja-Sato
Mobile Broadband: The Single Greatest Opportunity
[Commentary] Mobile is particularly suited to connecting the unconnected in emerging markets where often remote and rural areas remain all but unreachable for meaningful fixed line deployment.
The distances are too great, the geographies too extreme, the potential customer base too unpromising from an average revenue per user (ARPU) point of view.
Mobile telephony has already proved the great facilitating technology in many such areas, bringing real change, creating economic ecosystems on a very local scale, enabling emerging markets to leapfrog developmental stages. Access to the Internet and its applications, services and products is, after all, is what broadband is about.