Bryan Rader

COVID-19’s Impact on the Broadband Business

The broadband market has finally been anointed as the ultimate “centerpiece” of everything people do. The first bill paid each month is not to a mortgage company, a religious institution or a credit card. It is to the broadband provider. Independent service providers that target the multifamily industry are going to see their target markets shift views in several ways once this is over. Specifically, I believe there will be a surge of new bulk internet agreements added to hundreds of communities. I believe these plans will include much higher speeds – 250 Mbps, 500 Mbps or even higher.