Conor May

Digital platforms, be they search engines like Google or marketplaces like Amazon and the Apple app store, rely on similar algorithms, which have since conditioned us to trust the top search results by virtue of the Wisdom of Crowds. But this logic assumes that the algorithms doing traffic control only discriminate based on the user’s preferences. And in recent years, reports have emerged that some of the large platforms may nudge their algorithms to favor their own results over competitors.