Erik Sass

Big media companies are moving to lessen their reliance on advertising revenue in favor of other sources of revenue including subscriptions, syndication, and production fees, according to a new analysis by SNL Kagan.

Whether it’s deliberate or not, media conglomerates are seeing ad revenues decline as a proportion of their total business, SNL Kagan noted.

Mobile shopping is no longer the purview of Gen Y and Gen X, as boomers and seniors are increasingly incorporating mobile into their brick-and-mortar shopping behaviors.

Freedom Communications is continuing its aggressive expansion with the launch of a new Spanish-language weekly newspaper for Southern California, Unidos en el Sur de California.

The new newspaper, scheduled to debut March 21, will combine the editorial staff and production and distribution resources of two existing Spanish-language papers owned by Freedom: the Excelsior in Orange County and La Prensa, serving the Los Angeles metro area. Unidos en el Sur de California will publish four zoned editions every Friday, targeting Orange County, Inland Southern California, Coachella Valley and Los Angeles. The fourth Los Angeles zone, set to debut March 28, will focus on southeast Los Angeles and communities in the San Gabriel Valley. Together, the four zoned editions of Unidos will have a total circulation of 323,476, according to Freedom -- over 100,000 greater than the current combined circ of Excelsior and La Prensa.

[March 10]