Jack Marshall

World Cup rights-holders are trying to stop digital competitors who are helping themselves to highlights from the tournament without permission.

Viewers have a range of ways to view officially-licensed ESPN and Univision coverage of the World Cup, from watching it on cable to streaming it on their mobile devices. But fans also track the games elsewhere, like on Twitter and fast-acting sites that quickly create animated GIFs and videos on Vine -- a Twitter-owned app that makes six-second looping videos.

Following inquiries from CMO Today, however, the video was promptly removed from the Slate site. A person familiar with the matter said the publisher removed the video after being contacted by ESPN.