Jason Lynch

Americans are watching more television than ever. They’re just doing it on their own schedule.

Weekly TV viewing has increased 2% over the last three years, from 35 hours and 36 minutes to 37 hours and 50 minutes. In just three years, the percentage of viewers watching live TV has fallen from 89% to 80%, while streaming over the Internet has increased from 4% to 11%, and DVR viewing has jumped from 5% to 6% of total viewing.