Jessica Rose Smith
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What generative AI means for the communications sector
Whether you believe that generative AI has the potential to change the world for good, or that it poses more risks than benefits, most experts agree it is likely to have a significant impact on the future of our economy and society as a whole. This is certainly true for the communications industries. From security to broadcast content, and from online safety to spectrum management, generative AI promises to disrupt traditional service delivery, business models, and consumer behaviour. The use of generative AI could also pose risks.