Jonathan Tombes
Satellite operators stay niche, play friendly with telephone companies and tout multi-orbit capabilities
For many years, the satellite industry faced a PR challenge: being out of sight and, therefore, out of mind. That's the case with geostationary orbit satellites, which fly some 36,000 km (22,000 miles) above a designated spot on the equator. The debut of SpaceX's Starlink low-earth orbit satellite broadband service in 2020 began shifting that perception. Starlink's launch has impacted more than industry PR.