Jorge Rivas

Out of 1.2 trillion Google searches in 2012, Trayvon Martin was the ninth most searched event. But the unarmed black teen who was fatally shot in Florida may have never become a household name if it wasn’t for Twitter, Facebook and the blogs that kept his story in the news until it reached a national level.

Now black and Latino network neutrality advocates say it will be much harder, and maybe even impossible, to catapult stories like Martin’s to a national level if new Federal Communications Commission ‘fast lane’ rules are implemented.

Internet neutrality advocates (or activists who believe that all Internet traffic should be treated equally) say a similar media experience like Trayvon Martin’s would be harder to replicate if the FCC’s new rules are implemented.

“It’s really a freedom of speech issue and the right to speak freely and the FCC is basically turning control over to the Internet service providers so they can determine who gets to speak and who doesn’t, they’re the ones will end up determining if they speed or slow down your content,” said Joseph Torres, a senior director at Free Press. "The FCC chairman plans to deliver a gift for ISPs, who are among the most powerful and profitable corporations in the world, at the expense of muting the most vulnerable voices in our society," Torres said.