Kristine Lu

When getting news online, black online news consumers are much more likely than white consumers to follow up on these stories with an action. A real-time study asked more than 2,000 online news consumers twice a day over the course of a week (Feb. 24-March 1, 2016) whether they got news online in the past two hours and, if so, what their experience was with that news. Those who did get news online were asked whether they took one of six types of follow-up actions: speaking with someone either in person or over the phone; searching for additional information; posting, sharing or commenting on a social networking site; sending an article to someone by email or text message; bookmarking or saving the news for later; and commenting on a news organization’s webpage.

Black online news consumers took at least one of these actions two-thirds (66%) of the time on average. That is 17 percentage points higher than whites (49%). By comparison, online news consumers overall took a follow-up action 52% of the time. Blacks were more likely than whites to act upon online news in two particular ways: speaking with someone offline and saving news for later.

Anyone who wants to understand today’s news environment faces a challenge: How to discern the nuances of digital news habits when Americans’ attention spans are fractured, human memory is naturally limited and news comes at them every which way. To tackle this complex question, Pew Research Center, in association with the John S. and James L. Knight Foundation, took on the unusual task of staying in touch with more than 2,000 U.S. adults who get at least some news online over the course of a week. The study also sheds light on whether people are actually aware of the sources of news they consume – a question all the more relevant in light of the prevalence of fabricated news stories during the final weeks of the 2016 election. It reveals that when consumers click on a link to get to news, they can often recall the news source’s name.

Individuals who said they followed a link to a news story were asked if they could write down the name of the news outlet they landed on.On average, they provided a name 56% of the time. But they were far more able to do so when that link came directly from a news organization – such as through an email or text alert from the news organization itself – than when it came from social media or an email or text from a friend. It was also the case that 10% of consumers, when asked to name the source of the news, wrote in “Facebook” as a specific news outlet.

As journalists and media practitioners gather for the annual Online News Association Conference, here are 10 key findings from recent Pew Research Center surveys and analyses that show how these rapid digital shifts are reshaping Americans’ news habits:

1) About four-in-ten Americans now often get news online.
2) Mobile is becoming a preferred device for digital news.
3) Long-form journalism has a place in today’s mobile-centric society.
4) More than half (55%) of US smartphone users get news alerts, but few get them frequently.
5) Social media, particularly Facebook, is now a common news source.
6) Overall, more digital news consumers get their news online in the process of doing other things online (55%) than specifically seek out the news (44%), though there are differences by social media platform.
7) Few Americans trust social media as a news source.
8) While many Americans get news from social media, few are heavily engaged with news.
9) In the digital news environment, the role of friends and family is prominent – and for some it’s an echo chamber.
10) Three-in-ten Americans turn to 2016 presidential candidates’ digital messages for news and information about the election – and the candidates’ social media posts outpace their websites and emails as sources of this news.