Laura Maw
What Lies Beneath: The internet is decaying all around us
Early in my career in search engine optimization, I was working with an SEO consultant on a particular website project, who gave me some words of wisdom: A website is a building. A domain was brick and mortar, a sitemap was a hallway, webpages were a series of rooms. It was a compelling metaphor, one I kept returning to as I worked on optimizing and organizing the site’s pages. But the project became more complicated the longer I worked on it: Instead of finding a neatly ordered site structure, I found chaos. In the CMS were hundreds of broken links.