Linda Feldmann

How the media work through this challenge will affect not only how this insurgent presidency is portrayed, but also how the American public sees the role of the press – as a biased meddler or an essential pillar of American democracy.

Reporters are tackling Trump’s hostility head on. Some are trying to soften him up. “Just for the record, we don't hate you. I don't hate you,” said CNN’s Jim Acosta, embroiled in a longstanding feud told President Trump. Others are standing by their journalistic brethren with the hashtag #NotTheEnemy, highlighting the important work reporters do in holding officials accountable, bringing injustice to light, and covering wars, at times losing their life.

Linguist George Lakoff appreciates journalists’ effort to defend themselves, but says they’re going about it in the wrong way. By putting the word “enemy” in the hashtag, they’re reinforcing the very concept that Trump is promoting – and thus, they are unwittingly helping Trump make his point. It’s all about the “frame” – the way a subject is characterized, writes Professor Lakoff of the University of California, Berkeley, on his blog. “Avoid the language of the attacker,” he writes, “because it evokes their frame and helps make their case.”