Megan Li
Consumer-driven design and evaluation of broadband labels
This study examines the content and layout of the proposed broadband consumer disclosure labels mandated by the U.S. Federal Communications Commission (FCC). Our large-scale user study identifies key consumer preferences and comprehension factors through a two-phase survey of 2500 broadband internet consumers. Findings reveal strong support for broadband labels, but dissatisfaction with the FCC's proposed labels from 2016. Participants generally struggled to use the label for cost computations and plan comparisons.
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Making Broadband Internet Labels Useful and Usable: Preliminary Report on Consumer-Driven Broadband Label Design
In January 2022, the Federal Communications Commission (FCC) issued a Notice of Proposed Rulemaking (NPRM), which proposed requiring internet service providers to display broadband consumer disclosure labels prominently at the point of sale.