Michael Calia

NBCUniversal said it plans to launch an extensive original programming slate for its digital platforms.

The Comcast unit said the programming would be featured on its channels' websites, through video on-demand services and on streaming service Hulu.

NBCUniversal said the plan is "designed to connect advertising brands with consumers in the most engaging and immersive ways." The digital series, in several cases, will be developed in collaboration with advertising partners, the company added.

"Much of the uncaptured value in the online world can be unlocked with smart collaborations between creators and clients," NBCUniversal content executive Jeff Wachtel said in a release. "This year, we're making a big push to building that bridge."

NBCUniversal's announcement comes two weeks after it reached a multiyear deal to give Hulu exclusive rights to stream several TV shows.