Michelle Maltais

On average, parents are spending what amounts to more than a full workday connected to screen-based media, according to a new survey from Common Sense Media. Just like their kids, parents are spending upward of nine hours a day engaging with media. They asked a sample of about 1,800 parents of tweens (ages 8-12) and teens (13-18) from across the country this summer about how they spent their time using media, whether it was using computers or hand-held digital devices, watching television or reading. They also asked about how parents monitor and what they think about how their kids use media. Some 78% of the parents surveyed said they believe they are “good media and technology role models” for their children.