Nathalie Maréchal

This report argues that Facebook, Twitter, and Google’s targeted advertising business models, and the opaque algorithmic systems that support them, are the root cause of their failure to staunch the flow of misinformation. This report reinforces the need to adopt a human rights framework for platform accountability.

This report, the first in a two-part series, articulates the connection between surveillance-based business models and the health of democracy. Drawing from Ranking Digital Rights’s extensive research on corporate policies and digital rights, we examine two overarching types of algorithms, give examples of how these technologies are used both to propagate and prohibit different forms of online speech (including targeted ads), and show how they can cause or catalyze social harm, particularly in the context of the 2020 U.S. election.