Sahil Patel
Facebook Reaches Proposed Settlement in Video Measurement Lawsuit
Facebook could pay $40 million to settle a lawsuit from advertisers over miscalculated video metrics. The legal battle began in 2016 after Facebook disclosed it had incorrectly calculated the average viewing time for video ads on its platform. For two years, the tech giant had only counted video views that lasted at least three seconds, ignoring those of shorter durations and artificially pushing the average length of a view higher.
Facebook Offers News Outlets Millions of Dollars a Year to License Content
Apparently, Facebook is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to launch later in 2019. Representatives from Facebook have told news executives they would be willing to pay as much as $3 million a year to license headlines and previews of articles from news outlets. The outlets pitched by Facebook on its news tab include Walt Disney Co.’s ABC News, Wall Street Journal parent Dow Jones, The Washington Post and Bloomberg. The news-licensing deals between Facebook and news outlets would run for three years. It isn