Shirley Bloomfield

At the Connected Oklahoma – Rural Broadband Summit in Oklahoma City, I shared my thoughts on the future of the Universal Service Fund (USF) and Low Earth Orbit satellites. Here's the homework I asked the audience to do:

Collecting data and opinions from our members is one of the best tools we have to really tell the story of rural America to policymakers and stakeholders in Washington, D.C. You may have seen that NTCA released the results of a member survey conducted to show how the potential disruption of Universal Service Fund (USF) support could affect rural consumers, broadband investment in rural America and the viability of existing rural broadband networks.

Whether it’s the nature of the area to be served or specific rules that don’t fit well in a given state or for a given provider, there will be some situations in which the Broadband Equity, Access, and Deployment (BEAD) Program just doesn’t add up. But it’s important that we figure out where that’s happening on a case-by-case basis, rather than categorically shrugging shoulders and saying, “It’s just not for me or those potential customers,” without any further thought or review. So, this is to say: let’s give BEAD a chance.

We should not take our foot off the gas when it comes to the importance of better mapping, considering it’s at the heart of so much in the rural broadband space. Congress charged the Federal Communications Commission in early 2020 with creating a national broadband availability map. It is only fair to say that the national broadband map is better than any broadband availability dataset before it, and that it keeps getting better. But we are in no position to declare “mission accomplished” or even “good enough” when it comes to the national broadband map.

USTelecom and more than 30 other broadband industry groups sent a letter to Secretary of Commerce Gina Raimondo covering several ideas for how the National Telecommunications and Information Administration (NTIA) can remedy the issues posed by the rates being approved for the low-cost service option requirement in the Broadband Equity, Access, and Deployment (BEAD)Pprogram.

Shirley Bloomfield, CEO of NTCA – The Rural Broadband Association, discussed the importance of rural broadband to small-town America and issues of concern to community-based broadband operators, including the Universal Service Fund and the Broadband Equity, Access, and Deployment Program (BEAD), at a Communications Forum luncheon at the St. Regis Hotel in Washington, D.C., on July 10, 2024. "I have to highlight what I think has been the most successful rural broadband initiative that has ever existed that flies a little bit under the radar.

On May 21, Shirley Bloomfield, CEO of NTCA—The Rural Broadband Association, sent a letter on behalf of the organization to National Telecommunications and Information Association (NTIA) Assistant Secretary Alan Davidson. The letter followed up on a discussion about the implementation of the Broadband, Equity, Access, and Deployment (BEAD) program.

The rural broadband industry has such a great success story to tell. In the face of transformative technologies, regulatory challenges and increasing competition, you have embraced that change, stayed committed and looked to close the digital divide by delivering the robust and high-quality services that you do every single day. Your commitment to sustainable networks and affordable services is what really has made rural communities fertile ground for innovation. We’ve seen that in so many ways, and this innovation contributes billions of dollars to the U.S. economy every single year.

Congress has recently committed tens of billions of dollars to broadband deployment, but taxing broadband grants dramatically reduces their impact.

Working parents in rural and urban America struggle daily to ensure they have adequate care for their little ones and certainly safe care at an affordable price. Here at NTCA–The Rural Broadband Association, we have spent countless hours talking about workforce issues that impact broadband deployment in rural America. During our annual Women in Telecom Fly-In to Washington, D.C.,  the discussion turned to what could be done to encourage more women to enter the rural broadband space as an attractive career path.