Spencer Jakab

Until recently it wasn’t necessarily a bad thing for a company to wear its political leanings on its sleeve. But the recent backlash against Kellogg and other companies shows that political stances can come with costs. After the cereal maker joined other companies in pulling advertising from controversial right-wing website Breitbart over hate speech, the outlet launched a #DumpKelloggs campaign and wrote articles critical of the company. As American society becomes more divided it is becoming more dangerous to mix business and politics.