Todd VanDerWerff

Fox News hasn’t always known how to handle the Trump phenomenon The Fox News audience is old and getting older. Trump TV could grab younger conservatives. When push comes to shove, I’d probably still bet on Fox News in this potential battle. But it’s clear that the network is trying to shed some of its reputation as a news source for older white men — particularly as it continues to boost the profile of Kelly. And at a time when Trump’s campaign is driven so heavily by playing directly to the identity politics of white men, well, there’s probably a market niche in which Trump TV can thrive. Making that demographic appeal to white male identity politics so far looks like it won’t win Trump the White House. But that appeal is one that can work in an ever more divided media landscape. Trump TV probably can’t vanquish Fox News — but it could become Fox News’s younger, “more conservative” alternative, as unlikely as that sounds.