Will Hagle
Rentrak Redefines TV Measurement Terms
Rentrak has made a few key changes regarding the terms it uses to describe its TV measurement services.
Rather than continuing to refer to its national and local television measurement services as “census-like,” Rentrak will now describe those services as “Rentrak Local” and “Rentrak National,” respectively.
The terminology change comes after consultation with the Media Rating Council, which claimed that "census like" was not an accurate way to describe the TV measurement services Rentrak offers. The company's theatrical film and video-on-demand (VOD) measurement services will remain defined as "census-like."
Conde Nast Entertainment Signs First Look Deal With 20th Century Fox TV
Condé Nast Entertainment has signed a first-look deal with Twentieth Century Fox Television for its scripted television projects.
Under the terms of the deal, which is the first of its kind for Condé Nast Entertainment, the company will develop and produce scripted series for both broadcast and cable. Broadcast series will be produced for Twentieth Century Fox Television, while cable series will be produced for Fox 21.
The partnership with Twentieth Century Fox Television is managed by Gina Marcheschi, vice president of scripted television for Condé Nast Entertainment.