Universal Service
TelecomAM: Hundt Sets Up Three Universal Service Boards
Advertising
WP: Persuading Young Minds to Buy
Encryption
NYT: Format Makes Rental Films Disposable
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* Universal Service *
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Title: Hundt Sets Up Three Universal Service Boards
Source: Telecom AM http://capitol.cappubs.com/am/
Issue: Universal Service
Description: FCC Chairman Reed Hundt named the members of the three boards
charged with implementing the federal universal service support mechanisms.
A full list of members can be found at
http://www.fcc.gov/Bureaus/Miscellaneous/News_Releases/1997/nrmc7063.html.
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* Advertising *
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Title: Persuading Young Minds to Buy
Source: Washington Post (9/9/97)
http://search.washingtonpost.com/wp-srv/WPlate/1997-09/09/027l-090997-id...
Author: Martha Hamilton
Issue: Advertising
Description: Children spend ~15 billion/year and they are probably
influential in another $160 billion/year of purchases. So, its no wonder
advertisers want to target youngsters. Marketers are looking for new venues
to reach young people -- vehicles like Disney's new children radio. Michael
Brody, a child psychiatrist, says a smaller and smaller number of
entertainment conglomerates are creating the stories that "suffuse
children's lives and are crowding out the ones they might make up for
themselves." Dr. Brody sees advertising aimed at children as an invasion of
children's fantasy life. The Center for Media Education
http://tap.epn.org/cme/ has studied Websites and found them to be an
invasion of children's privacy as well. A new model of one-to-one marketing
is emerging on the Internet, CME reports: "The goal is not to create
advertising to appeal to a general demographic group...but to create an
individual profile, to get to know a specific user and her likes and dislikes."
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* Encryption *
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Title: Format Makes Rental Films Disposable
Source: New York Times (D7)
http://www.nytimes.com/library/cyber/week/091097disk.html
Author: Associated Press
Issue: Encryption
Description: Circuit City Stores and major film studios have reached an
agreement with makers of digital video disk players on a technology that
would create disposable rental films. Divx, an encryption technology, is
designed to prevent movie piracy. Divx-formatted films would be sold for $5
each and would be playable for 48 hours after they are placed in a digital
videodisk player. Disks should be available in test markets next spring and
nationwide next summer.
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