YOUTH & MEDIA
Connecting with the Wired Generation
OWNERSHIP
FCC's New Rules and the Common Good
INTERNET
War Coverage Boosts Demand for Broadband on Internet
Japan: IT develops informed consumers
YOUTH & MEDIA
CONNECTING WITH THE WIRED GENERATION
The focus of this week's New Media Conference in Berkeley was on the
relationship between young people and digital technology and how their
habits are reshaping the media industry. Archived video of all the panels
and presentations from the conference, organized by the UC Berkeley Graduate
School of Journalism and the USC Annenberg School for Communication, are
online in QuickTime format.
[SOURCE: USA Today, AUTHOR: Jon Swartz]
(http://journalism.berkeley.edu/events/conference2003/webcast.html)
OWNERSHIP
FCC'S NEW RULES AND THE COMMON GOOD
[Commentary] The Federal Communications Commission's potential elimination
of media ownership limits should be an issue of great concern to the public,
according to the editors of this Catholic magazine. They claim that media
consolidation has resulted in a decrease in availability of religious
programming. They call for a "public outcry against this democracy-busting
move."
[SOURCE: St. Anthony Messenger Press]
(http://www.americancatholic.org/Messenger/Apr2003/Editorial.asp)
INTERNET
WAR COVERAGE BOOSTS DEMAND FOR BROADBAND ON INTERNET
Web-based news offerings aimed at high-speed Internet users have had the
desired effect of increasing demand for the service in the home. While
content providers such as news outlets and Yahoo have increased the quality
and quantity of streaming video, consumer acceptance of the price of
broadband access has also been a key factor. As a result, RealNetworks
reports that demand for its video streams doubled last month, and MSNBC saw
seven times the number of requests for video in March compared to February.
[SOURCE: USA Today, AUTHOR: Jon Swartz]
(http://www.usatoday.com/tech/world/iraq/2003-04-01-broadband_x.htm)
JAPAN: I.T. DEVELOPS INFORMED CONSUMERS
Information technology is having a measurable effect on consumer behavior in
Japan. Traditionally, marketers categorized Japanese consumers in three
ways: trend-followers, trendsetters and those who are most likely to buy
products whose advertisements target them. However, research shows that the
availability of online product information and increased user experience on
the Web has shifted these categories, creating a group of tech-savvy
individuals who set trends based on sound decisions. Companies now see the
marketplace as divided into four groups: tech-knowledgeable trend-setters,
trend-followers, brand-followers and price-conscious buyers. Marketers now
see the trend-setters as prime recipients of targeted advertising, but
people in that group are more likely to rely on their own research when
making purchasing decisions.
[SOURCE: The Daily Yomiuri, AUTHOR: Kenichi Sonoo]
(http://www.yomiuri.co.jp/newse/20030328wo12.htm)
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