A Domain Or Social Media: What Builds Consumer Trust?

Social media platforms like Instagram have become key places for businesses to communicate with customers and even sell directly to consumers. Yet when it comes to actually making a purchase, do consumers trust a social media site over a domain?

Earlier this year, the i2Coalition conducted a representative survey of US millennials to find out how social media and domains impact their purchasing behavior.

Find out the eye-opening results of this survey from market research expert Brooke Edge, PhD. This presentation will be indispensable for anyone who wants to understand modern e-commerce, and generating trust online.