‘Small Screens, Big Plans’ for K-12 Districts

For districts or school systems to build a mobile content strategy, the report outlines six steps that comprise both information and application content:

• Evaluate where your district is and with whom it works -- compile an inventory of existing systems, people, skills sets and content, as well as evaluate their mobile readiness.
• Prioritize what is most important -- what information should be made mobile and on which devices / app platforms.
• Act on tactical solutions for the short-term and plan for long-term mobility needs.
• Communicate the designed strategy to key stakeholders and actively promote the application.
• Monitor, measure and guide your mobile strategy using mobile analytics, surveys, audience profiles and usability testing.
• Support, maintain and adjust to changing needs, trends and technologies, including the frequency that content will require updates.