1 in 10 'Old Media' Will Survive

Fewer than one in 10 traditional media outlets are likely to survive, Clark Gilbert, president and CEO of a Salt Lake City digital media company, suggested to those gathered at the Local Mobile Advertising Conference.

Those that do, he said, will have to more completely embrace the digital age. Gilbert, a former Harvard Business School professor, moved from academia to journalism last year, taking over the Web presence for the "The Deseret News" and the television and radio stations owned by the same company. He later brought the print newspaper itself under his wing, overseeing a reorganization that slashed 43 percent of the paper's editorial staff and merged its reporters with those at the company's TV and radio stations. Gilbert told how he quickly molded Deseret's Web strategy into an entity with its own staff, recruiting employees with experience in the Internet world rather than in traditional journalism. And that, he said, is one of the keys to success -- and survival.